What We Do
Potomac Politics offers a combination of campaign services that are built from campaign experience.
General Campaign Consulting
You’re in the driver’s seat of your campaign, but Potomac Politics can help you map a strategy for success, guiding you through the candidacy process, into your campaign, and to a victory.
Branding / Identity
Your brand will identify you to voters, including your logo, campaign signs, campaign orientation, and slogan. Potomac Politics will help you develop your image so that the public can easily identify you and your campaign.
Literature & Print Advertising Design
The look, quality, and message of your campaign literature and written words is as important as your brand and spoken words. Potomac Politics can help you to develop a concise message and design your literature as well as all printed advertising.
Broadcast Media Development
When you speak, voters are listening. Potomac Politics offers you the tools to clearly articulate your message and hone your campaign platform into the words that voters will remember.
Policy & Issue Development
Campaigns are all about what you have to say. Potomac Politics can help you to identify the most important issues in your campaign and develop your position into goals to tackle those issues.
Media Buying and Media Strategy
There’s a strategy to buying print and broadcast media. Potomac Politics knows how to develop the appropriate timing and media methods for getting your word out and garnering you the votes you need to succeed.
Direct mail continues to be one of the most effective methods of reaching voters. Potomac Politics’ advisors have strategically used direct mailing to reach voters for years. And while other firms may offer a direct mailing opportunity, Potomac Politics uses tried and true experience to target your mail, saving you valuable campaign funds, and reaching the voter base that you most need.
The Twentieth Century has changed politics dramatically, with the introduction of electronic campaigning. Potomac Politics has a professional branch dedicated to designing effective web sites that can spread your message, gather important campaign data, and help you raise funds.
With the explosion of social media such as Facebook, Twitter, Linked In and others, more and more voters are part of the social network. Potomac Politics maintains an aggressive social media presence and can get you up and running in this network, offering you the advice and strategy you need to succeed in a campaign world that’s more volatile than ever before.
Door-to-door is hands down the most effective way to gather support for your campaign and votes on Election Day. Potomac Politics’ vast experience in canvassing, “door knocking,” and “lit dropping,” can put you front and center as a candidate, before your potential constituents, on their front porch or in their home. We also offer a canvassing team that will comb a neighborhood, spreading your message and distributing your literature.